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EXECUTIVES

Michael Croiter - Executive Producer
Michael is the owner of Yellow Sound Lab, a recording facility in the heart of New York City's East Village. Yellow Sound Lab currently serves as the musical home of Sesame Street on PBS, on which Michael plays drums and percussion, and is the mixing engineer (5 Emmy Awards). Other YSL clients include: Submissions Only (producer, mixer,composer), PBS's The New Electric Company (Emmy Award), Disney's Johnny and The Sprites (Emmy Nomination), ABC's One Life To Live (Emmy for Song Of The Year), AMC, HBO, MTV Movie Awards, Macy's and NBC. He owns the record company, Yellow Sound Label, for which he has produced albums for such artists such as Chita Rivera, Alan Cumming, Telly Leung and cast recordings of Matilda, Big Fish, First Date, Murder Ballad, Heathers The Musical, Fugitive Songs, Next Thing You Know, The Burnt Part Boys, The Shaggs, See Rock City and Other Destinations, Herringbone featuring BD Wong. As a musician, Michael has played on many of the aforementioned recordings and is an accomplished performer. He serves as music director, arranger, drummer and guitarist for Chita Rivera, and was the associate music director, drummer and co-arranger for Alan Cumming. He appeared with Florence and The Machine on Letterman in 2011 and he was the drummer for Concord Records Jazz vocalist Spencer Day on his 2011 Vagabond Tour.He was the drummer for the hit Broadway show Avenue Q for 6 years and did the broadway run and subsequent tour of Chita Rivera, The Dancer’s Life.  In addition, he's appeared in performance with such diverse artists/composers as Keith Lockhardt, Jerry Goldsmith, Jesus Lobos Cobos, Jack Elliot, Wynonna Judd, John Legend, Elvis Costello, Miche Dichter, Randy Brecker, Audra McDonald, Don Rickles, Christian McBride, Kevin Mahogany and Ernie Watts. Michael is a member of the National Academy of Recording Arts & Sciences, the American Society of Composers, Authors and Publishers, and the American Federation of Musicians.
Asaf Shakham - Creative Director

Asaf Shakham-Founder / Creative Director Asaf has been a designer for over sixteen years. In 2007, he leveraged his creative, marketing and entrepreneurial skills to found the successful Mone8. He has vast experience and knowledge of print, motion design, web application design, pre /post production in video & broadcasting, we have worked with large corporate clients like Business Week, World Bank, Inc Magazine, Intel, Merrill Lynch, Fast Company, Random House, AXE, McGraw-Hill, HachetteBookGroup, Orbit Books, MTV, Viacom, CBS, BMW, Comedy Central & Nickelodeon. Asaf has worked on many projects to name a few: South Park campaigns, Colbert Report, Sponge Bob Square Pants, Jackass, Broadway?s Newsies, Kristin Chenoweth, Alan Cumming, BD Wong.