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EXECUTIVES

Michael Croiter - Executive Producer
Michael is the owner of Yellow Sound Lab, a recording facility in the heart of New York City's East Village. Yellow Sound Lab currently serves as the musical home of Sesame Street on PBS, on which Michael plays drums and percussion, and is the mixing engineer (2 Emmy Awards 2011). Other YSL clients include: Submissions Only (producer, mixer,composer), PBS's The New Electric Company (Emmy Award 2010), Disney's Johnny and The Sprites (Emmy Nomination 2008), ABC's One Life To Live (Emmy for Song Of The Year 2008), AMC, HBO, MTV Movie Awards, Macy's and NBC. He owns the record company, Yellow Sound Label, for which he has produced albums for artists such as Chita Rivera, Alan Cumming, Telly Leung and cast albums of Imaginocean, Fugitive Songs, Next Thing You Know, Playwright's Horizons' The Burnt Part Boys and The Shaggs, and the upcoming cast albums of See Rock City and Other Destinations, Herringbone featuring BD Wong, and Manhattan Theater Club's Murder Ballad. As a musician, Michael has played on many of the aforementioned recordings and is an accomplished performer. He serves as music director, arranger, drummer and guitarist for Chita Rivera, and was the associate music director, drummer and co-arranger for Alan Cumming. He appeared with Florence and The Machine on Letterman in 2011 and he was the drummer for Concord Records Jazz vocalist Spencer Day on his 2011 Vagabond Tour. Other NY performance credits include Avenue Q (entire 6 year run), Million Dollar Quartet, The Dancer's Life, Ghost ,Mary Poppins, Annie and The Radio City Music Hall Christmas Spectacular. In addition, he's appeared in performance with such diverse artists/composers as Keith Lockhardt, Jerry Goldsmith, Jesus Lobos Cobos, Jack Elliot, Wynonna Judd, John Legend, Elvis Costello, Miche Dichter, Randy Brecker, Audra McDonald, Don Rickles, Christian McBride, Kevin Mahogany and Ernie Watts. Michael is a member of the National Academy of Recording Arts & Sciences, the American Society of Composers, Authors and Publishers, and the American Federation of Musicians.
Asaf Shakham - Creative Director

Asaf has been a designer for over twelve years. Several years ago, he leveraged his creative, marketing and entrepreneurial skills to found the successful Mone8° Interactive Media Group. Although his primary area of expertise is in interactive design, he has vast experience and knowledge of print, web application design, and video & broadcasting. Asaf was recently featured in Jacqueline Deval's, Publicize Your Book and in an interview with author Thomas Perry.